
ABOUT
If we were Friends, you’d be Phoebe and we’d be Monica.
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We love working with creative people, especially those who think outside the box. We put those amazing ideas back into the right boxes after they’ve been imagined.
Creativity in advertising is nothing without proper execution.
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Our mission is to elevate the production experience and change the perception of its value. We play by the rules, but we also know how to break them. That’s what creative production is all about.
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​At Tomboy, we welcome the dirt under our nails and a peaty scotch after a hard days work. Our years of experience in the industry guarantees the most successful outcomes for your campaigns and activations, as we create an efficient work flow for all the moving parts.
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We are creative problem solvers and we solve fast.
Production schedules wait for no one, especially not ours.
SAM LEE
COMPANY DIRECTOR + CREATIVE PRODUCER
Sam is the ultimate Tomboy.
Her first foray into production was at the age of eight when she was appointed Vice President of an all boys treehouse club.
With a background in early childhood education she has always nurtured and supported hungry creatives, so her progression into the world of production came instinctively.
Having produced campaigns for over 15 years with both Australian and international artists, Sam will climb any amount of trees to get the job done.


HAIDEE LORENZ
CREATIVE PRODUCER
Post art school, Haidee ditched dabbling in the dark room and nude drawing classes for the whirlwind that is Production land.
Working as an agent + photo producer in Sydney before finding her way to Melbourne (taking a few side quests in studio management, event production and art show curation along the way), she brings a somewhat kooky presence to the Tomboy team.
She still doesn’t understand what a Magic coffee is, but is happy to order it for you anyway.